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A Better Way to Manage your Sales Content
By Patrick Robbins
A sales professional, no matter how good, cannot rely on his golden voice alone.
A sales presentation has to be backed up with professionally-prepared product overviews,
case studies, white papers, articles and other collateral; price sheets and configurators;
PowerPoint and other multimedia materials such as video. And often, this large array
of content must be customized for each client/prospect.
Just keeping track of the content is difficult. Often, it is dispersed over multiple
sites and locations. A sales professional may often have access to some sales content
on the company intranet, but the individual salesperson lacks full control over
how its arranged and organized and they never know when a client/prospect views
or downloads this content successfully. SalesBook.com, a next-generation professional
sales networking platform, overcomes these limitations by creating a platform for
sales content that is managed by the salesperson, and not the company. Designed
to be a lifetime career tool, it puts the salesperson in the driver's seat, and
gives the SalesBook member full control over their own content.
Within one central interface, the sales professional can compile and manage sales
content in almost any format, and can provide access to that content on a selective,
controlled basis. Public content can be provided openly, so that buyers searching
the SalesBook database can easily find you and review your offerings; private content
that has been prepared for individual clients or business segments can be restricted
and made available to only those members of the group defined by the salesperson.
In addition to text files and .PDF files, members can manage files including voice
and video, PowerPoints with voiceover incorporated, and many other types of multimedia
sales presentation tools that can be used to close a sale.
Members can include any type of sales support material required to close the deal-they're
not limited to what their company's IT or marketing staff supports on the company
intranet. Because SalesBook is geared towards the individual sales professional,
and not their employers, members are in control of their own destinies and can change,
reorganize or add sales content to suite the individual client.
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