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Using Your On-line Profile to Record Powerful References for your Career

By Patrick Robbins

Hiring managers have grown more accustomed to performing more thorough background checks and gathering references for all serious job candidates. Without appropriate references, an application-no matter how impressive it may seem-is likely to end up in the circular file.

When using an online profile or online resume for a job search, one of the many powerful features that are unavailable with traditional paper resumes is the ability to link with the web sites and emails of references. This makes powerful references even more powerful, since it provides an easy way to illustrate each individual's actual activities and connections. Alternatively, the job seeker may link the name of each reference to a separate page within the online resume, which describes the reference's credentials in detail. Along with the description of the reference, the linked page may include actual quotes from the reference. The flow would follow like this:

Online Profile or Resume

> References (short list of names and affiliations and e-mail link)

> Individual pages for each reference (information on each reference, links to their URLs, plus quotes from that reference in support of the candidate)

When employing online profiles in a professional career networking site, such as SalesBook.com, there are even more advantages. The nature of networking gives the job candidate the ability to reach out to a much broader audience, and re-establish connections that may have been forgotten. This helps in two areas: First, it may forge connections that may lead to a job interview; second, it may lead to the candidate being able to find additional prospects from former places of business or colleges/universities that would be willing to provide references.

Online profiles with references are much more effective than the paper resume, which often does not list references at all, or if it does, merely lists the names and contact information as there is little room for much else. The multimedia element of the online profile eliminates this restriction, giving the job candidate the ability to provide much more in-depth information about each reference.

For those in the sales profession, there is another advantage as well. Since Salesbook.com functions as an interactive online center for all sales activities throughout the member's entire career, the member also has a record of previous satisfied customers, who would also have an opportunity to provide feedback and positive accolades within the profile. And for someone in the sales profession looking for a new career, there is no better reference than a lot of happy clients.

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