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Building a Web 3.0 Presentation
By Patrick Robbins
The static web site which contains basic content and a few pictures still exists,
but Web 2.0-which incorporates interactivity and focuses on the ability to reach
out and connect-is gaining ground. Social networking is one of the most prominent
examples of Web 2.0, as are user-controlled web sites such as Facebook, Wikipedia
or YouTube. In short, Web 2.0 allows the user to take an active role.
The people who create such things are nowhere near finished, and Web 3.0 is already
underway. It has not yet been defined, but blogger/dotcom entrepreneur Jason Calcanis
defines Web 3.0 as "the creation of high-quality content and services produced by
gifted individuals using Web 2.0 technology as an enabling platform.� Web 2.0 gave
hobbyists, casual web surfers, and people interested in establishing social connections
a platform. Web 3.0 will build on this integrating many components together which
will bring us beyond the standard features available in common social networking
sites such as Facebook and MySpace, adding more editorial oversight and control
than Wikipedia, and focusing on meaningful video content as opposed to YouTube�s
model of being a platform for home movies and pet tricks.
YouTube and MySpace have a valid purpose, but they remain social tools. A sales
professional can draw from multiple sites to build the ultimate presentation. The
next generation of business web platforms for business networking and multimedia
business presentations, will make up a large part of what will be "Web 3.0�. SalesBook.com,
a complete platform for business networking and presentations for sales professionals,
is one of the first such sites.
The SalesBook interface allows members to create a highly customized interface,
and incorporate almost any type of file into a presentation. Some of the most innovative
features of the Web 3.0 presentation include the ability to:
- Assemble many types of content from many sources for viewing or download
- Create a PowerPoint with a voice-over narration
- Allow potential clients to interact with, make comments on, and ask questions about
the content contained in the various presentation components
- Customize each piece of content to match the needs of each potential client
- Impose access control so that only the desired recipient can see the presentation
- Provide detailed audit reports on audience interactions with the content
Sales professionals are increasingly reliant on virtual presentations to close the
deal. In-person pitches are usually made with a laptop, and the Web 3.0 features
of SalesBook can even allow an interactive sales pitch to be managed by mobile devices,
to any client in the world. Web 3.0 presentations are built on creative assembly
of content to effectively "tell your story�
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