CONTACT CARD
Photo of Sonny Soi Sonny Soi
Business Broker - Mergers & Acquistions
CrossPoint Business Group
Cranbury, NEW JERSEY
Contact Me
We match buyers & sellers ($500K-$50MM) of businesses. CrossPoint handles your business with integrity, confidentiality & professionalism.
Profile URL: www.salesbook.com/users/CrossPointBusinessGroup
 

CROSSPOINT BUSINESS GROUP - MERGERS & ACQUISITIONS
CrossPoint Business Group specializes in educating & assisting business owners with the process of selling their business and matching qualified buyers with sellers. We're able to do this efficiently utilizing the largest business brokerage network in the world which contains hundreds of buyers. Please Contact Us for a FREE, no-obligation consultation about your interests in Selling, Buying, and/or Valuing a business. CrossPoint Business Group will guide you through the process step by step. We locally serve all of New Jersey, parts of New York and eastern Pennsylvania but can assist with any business nationwide.

HOW TO SELL YOUR BUSINESS










IMPORTANCE OF OBTAINING A VALUATION FOR YOUR BUSINESS
Whether you're interested in a merger and acquisition, partnership or selling your company - the first step of the process is valuing your business. Proper pricing is one of the most important factors in determining whether a business will sell or not. Therefore, we must figure out the true fair market value of your business. When it comes to pricing a business, buyers are usually skeptical about the information that business owners provide and are also skeptical of information provided by business brokers. To help minimize the buyer's concerns and to reduce the concern about conflicting interests of business brokers, third-party firms have stepped in to provide a more objective analysis of the business and to properly price your company.

With the help of working with several large business valuation firms, we can accurately determine the value of your business by using the latest tools and proven techniques to come up with the true fair market value of a business. BBN Affiliate Business Brokers are trained to assist business owners with "recasting" the financial statements of the business to justify the fair market value. This "recasting" is critical to uncovering hidden expenses that cover up the true economic performance of the business. Once we have determined the true value of your business, we begin marketing it in a confidential manner and matching your business to qualified buyers while guiding you every step of the way through closing.

As a national affiliate of the Business Brokers Network, we cover all fifty states and Canada to effectively maximize the number of potential interactions between sellers and buyers across North America. As part of BBN, we are members of the International Business Brokers Association (IBBA), Institute of Certified Business Counselors (ICBC), US Chamber of Commerce, and Better Business Bureau. CrossPoint Business Group is also an active member of the NJ chamber of Commerce and one of the first members of the Central Jersey Professional Group & 24/7 networking group in New York and New Jersey.

REFERENCES
  • Sonny is continuously a top producer, and always conducts his contact with clients and other employees in a very professional manner.
    - Richard Burkett
  • Sonny's integrity, skill, discipline and empathetic listening skills consistently put him in position to be a valued expert to his clients.
    - Lee Royal
  • Sonny's drive and talent made him one of our more successful managers.
    - Jimmy Eanes
  • Sonny has the interpersonal skills that wins him relationships. He also poses uncommon integrity. His "yes" is yes and "no" is no.
    - Craig Welch
  • I appreciate your expedience, attention to detail, great follow up, your pleasant demeanor & integrity. I look forward to our next project.
    - Audie Quick

CONTENT
 
  Contact & Tools
 
NJ Business Brokers
Contact Sonny Soi for more information and/or to schedule a meeting or phone call.
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BBN Proven Process (12 Steps)
Flowchart that shows the process to sell your business used by BBN brokers.
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How Will You Measure Your Life
Interesting perspective on living life given by a Harvard Business School professor. Worth a read if you get a chance.
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Businesses for Sale
Search Businesses for Sale - nationwide or locally.
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Free Business Valuation tool
Get a rough estimate of what your business may be worth using this tool from Inc. magazine.
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View Businesses Sold
View some businesses sold.
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Article from Fox News on Selling Your Business
Tips for selling a business
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  Why use a Business Broker?
 
Four Things BBN Affiliates can do for a Business Owner
Short & Sweet Explanation.
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How to sell a million-dollar business. A business broker could be your best bet.
CNN Money article on selling a business.
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How Do I sell my Business
Article on how to sell a business - Small Business Trends.
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Selling your biz? Find the best broker.
Selling a business with revenues over $5 MM. Article from Fortune Small Business
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NY Business Brokers
Contact Sonny Soi for more information and/or to schedule a meeting or phone call.
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Key Benefits of using a Business Broker
Briefly lists the key benefits of utilizing a business broker.
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Business Broker
What is a business broker?
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Mergers and Acquisitions
Information on M & A from Wikipedia.
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Get the right price for your business
Fox News Article on pricing your business for sale.
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HISTORY
Business Broker - Mergers & Acquistions
CrossPoint Business Group
Jan 2008 - Present
 
CrossPoint Business Group specializes in educating & assisting business owners with the process of selling their business and matching qualified buyers with sellers. We're able to do this efficiently utilizing the largest business brokerage network in the world which contains hundreds of buyers. Please Contact Us for a FREE, no-obligation consultation about your interests in Selling, Buying, and/or Valuing a business. CrossPoint Business Group will guide you through the process step by step. We locally serve all of New Jersey, eastern Pennsylvania and parts of New York but can assist with any business nationwide.
 

 
Lead Sales Consultant - Northeast
Paradigm Engineering
Dec 2004 - Dec 2007
 
We provided Storm Water Solutions to Builders & Developers Nationwide via inspections, SWPPP's, audits & training. This kept our client's in compliance with the EPA, DEP & Local Districts. Key Sales Metrics: Rated as #1 sales consultant in the country in 2007; top 3 consultant every quarter in 2006. Grew total sales from 80K to over 1.8MM within two years. Accounted for 20% of total revenue, with the projected goal of 10%. Key Business Development, Sales, and Management Responsibilities/Achievements: Developed new business to business sales, managed accounts, and maintained existing relationships: Opened operations in NY, PA, and DE. Secured & maintained national residential & commercial accounts in territory such as K.Hovnanian, Toy’s “R” Us & Toll Brothers. Was consistently the most profitable region in the country despite difficulty of market. Spearheaded idea for hiring of sales assistant; managed and trained assistant for eastern region (NY-FL) in sales techniques and tracking. Assisted in operational decisions and interviewing/training of new hires: Implemented idea for monthly training seminars for team members. Provided hands-on support when needed, such as audits, site work, and inspections. Educated industry on a continual basis: Organized and moderated seminar at the 2007 Atlantic Builders Convention in Atlantic City. Organized and presented at the 2006 National Storm Water Summit in Philadelphia and 2005 Freehold Soil Conservation District. Presented and trained hundreds of engineers, trades, developers, and builders across the country. Attended and presented at several national trade shows and networking events.
 

 
Sales & Website Manager
What's The Best, Inc.
May 2001 - Dec 2004
 
What's The Best is an online buying guide used by consumers to research products. The buying guide also included an open forum and reviews section. Key Business Analyst and Sales Responsibilities/Achievements: Developed and implemented business strategies based on analysis of trends, such as search engine optimization and purchasing of advertising space: Transformed sales from 10% of total ad inventory to 70% at full price in 2 years. Created and implemented sales strategies based on individual client needs, which included contract negotiation and analysis of business to ensure maximization of customer satisfaction. Sales were normally negotiated via CPC, CPM & CPA. Developed creative ways to advertise client’s sites, such as: Featured Products page, which enabled the utmost exposure for the client. Strategically placed banners and content of advertisements. Placing text links in forums and reviews section. Managed numerous client accounts, including contracts and business relationships. Managed various administrators and data processors. Also wrote press releases and content for web sites.
 

 
Business & Economics
Rutgers University, New Brunswick
 
2002