CONTACT CARD
Photo of Sonny Soi Sonny Soi
Business Broker - Mergers & Acquistions
CrossPoint Business Group
Princeton, NEW JERSEY
Contact Me
We match buyers & sellers ($500K-$50MM) of businesses. CrossPoint handles your business with integrity, confidentiality & professionalism.
Profile URL: www.salesbook.com/users/CrossPointBusinessGroup
 

CROSSPOINT BUSINESS GROUP - MERGERS & ACQUISITIONS
Our team of Business Brokers specialize in Mergers and Acquisitions located in New Jersey, New York, and eastern Pennsylvania.  CrossPoint Business Group is a professional business intermediary firm, which focuses on managing the sale of private companies using a confidential and professional process.  This process includes attaining a business valuation, preparing the business for sale, marketing it in a confidential manner, collecting offers, assisting with due diligence, and closing.  Typically, we focus on selling businesses with revenues between $500K and $20MM.  However, we will work on much larger transactions with our M & A advisors team.  Please Contact Us for a free, no-obligation consultation about your interests in selling, acquiring, and/or appraising a business in New Jersey, New York, or Eastern Pennsylvania.

HOW TO SELL YOUR BUSINESS










IMPORTANT FACTORS TO CONSIDER


Motivation – Why are you looking to sell your
business?  Every business owner will get this question.  Deals are only accomplished when the seller is truly committed to selling their business.  It is essential to be certain that you are ready to sell before going through the process.

Business Valuations
- The first step of selling your
business is getting a business valuation – this will give you a realistic idea of its true market value.  When is the best time to get a valuation?  For this question, one component to consider is if your business has been stable or growing over the past 6 months to 3 years.  A
stable or growing business is more attractive to strategic and financial buyers.  Another major factor to consider is your profitability – the bottom line.  Business owners will typically receive more for a business with higher margins, especially if the business is growing.

Business Broker Marketing
The way we are able to
get the best price for our clients is to develop a confidential, competitive bidding market for their business.  The more buyers that compete, the higher the sales price you will receive.  CrossPoint is
able to effectively manage this by using a variety of national and international channels.  We have experience in cross-border deals and utilize our vast networks to produce the right buyer for a small or large business.

As a national affiliate of the Business Brokers Network, we cover all fifty states and Canada to effectively maximize the number of potential interactions between sellers and buyers across North America. CrossPoint is also a member of the Better Business Bureau, and the International Business Brokers Association (IBBA).  We locally serve all of New Jersey, New York, and Eastern Pennsylvania, but can assist with any business nationwide.  CrossPoint Business Group will handle your business with integrity, confidentiality, and professionalism.

Please contact Sonny Soi to sell your business
in an honest, reliable and confidential manner:
732-674-5382.  Mr. Soi is part of the Business Brokers Network, which has been around for 30 years and has recently had an article written about him on successfully closing a challenging deal.  Additionally, he completed Wharton’s prestigious Mergers and Acquisitions executive program.  A business owner can feel confident that Mr. Soi has the knowledge, determination, and experience to get the job done.

REFERENCES
  • Sonny conducted every facet of his job with integrity and discretion. I would highly recommend Sonny to broker any merger or acquisition.
    - Sean Crowder
  • Sonny has the interpersonal skills that wins him relationships. He also poses uncommon integrity. His "yes" is yes and "no" is no.
    - Craig Welch
  • In the six plus months we worked together - I found Sonny's personal and business character to be highly professional, reliable and honest.
    - Harry Helfeld, New York Attorney at Law
  • Sonny's integrity, skill, discipline and empathetic listening skills consistently put him in position to be a valued expert to his clients.
    - Lee Royal
  • I appreciate your expedience, attention to detail, great follow up, your pleasant demeanor & integrity. I look forward to our next project.
    - Audie Quick
  • Sonny's drive and talent made him one of our more successful managers.
    - Jimmy Eanes
  • Sonny is continuously a top producer, and always conducts his contact with clients and other employees in a very professional manner.
    - Richard Burkett

CONTENT
 
  Contact & Tools
 
NJ Business Brokers
Contact Sonny Soi for more information and/or to schedule a meeting or phone call.
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Sonny Soi in the News
Selling a Business Against the Odds - article featuring Sonny Soi of CrossPoint Business Group. "The Financial Crisis Throws Deal into Disarray"
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How Will You Measure Your Life
Interesting perspective on living life given by a Harvard Business School professor. Worth a read if you get a chance.
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BBN Proven Process (12 Steps)
Flowchart that shows the process to sell your business used by BBN brokers.
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Sell Business NJ
NJ Business Brokers Facebook Page for CrossPoint Business Group
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Preparing your Business to Sell.
Article from the BBB on selling your business.
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Businesses for Sale
Search Businesses for Sale - nationwide or locally.
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Free Business Valuation tool
Get a rough estimate of what your business may be worth using this tool from Inc. magazine.
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View Businesses Sold
View some businesses sold.
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Article from Fox News on Selling Your Business
Tips for selling a business
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Dealing with emotions when selling your business
An article from the NY Times on how to deal with the emotions that come with selling your business.
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  Why use a Business Broker?
 
Four Things BBN Affiliates can do for a Business Owner
Short & Sweet Explanation.
[122.0 KB]
How to sell a million-dollar business. A business broker could be your best bet.
CNN Money article on selling a business.
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How Do I sell my Business
Article on how to sell a business - Small Business Trends.
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Selling your biz? Find the best broker.
Selling a business with revenues over $5 MM. Article from Fortune Small Business
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NY Business Brokers
Contact Sonny Soi for more information and/or to schedule a meeting or phone call.
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Key Benefits of using a Business Broker
Briefly lists the key benefits of utilizing a business broker.
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Business Broker
What is a business broker?
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Mergers and Acquisitions
Information on M & A from Wikipedia.
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Get the right price for your business
Fox News Article on pricing your business for sale.
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HISTORY
Business Broker - Mergers & Acquistions
CrossPoint Business Group
Jan 2008 - Present
 
CrossPoint Business Group specializes in educating & assisting business owners with the process of selling their business and matching qualified buyers with sellers. We're able to do this efficiently utilizing the largest business brokerage network in the world which contains hundreds of buyers. Please Contact Us for a FREE, no-obligation consultation about your interests in Selling, Buying, and/or Valuing a business. CrossPoint Business Group will guide you through the process step by step. We locally serve all of New Jersey, eastern Pennsylvania and parts of New York but can assist with any business nationwide.
 

 
Lead Sales Consultant - Northeast
Paradigm Engineering
Dec 2004 - Dec 2007
 
We provided Storm Water Solutions to Builders & Developers Nationwide via inspections, SWPPP's, audits & training. This kept our client's in compliance with the EPA, DEP & Local Districts. Key Sales Metrics: Rated as #1 sales consultant in the country in 2007; top 3 consultant every quarter in 2006. Grew total sales from 80K to over 1.8MM within two years. Accounted for 20% of total revenue, with the projected goal of 10%. Key Business Development, Sales, and Management Responsibilities/Achievements: Developed new business to business sales, managed accounts, and maintained existing relationships: Opened operations in NY, PA, and DE. Secured & maintained national residential & commercial accounts in territory such as K.Hovnanian, Toy’s “R” Us & Toll Brothers. Was consistently the most profitable region in the country despite difficulty of market. Spearheaded idea for hiring of sales assistant; managed and trained assistant for eastern region (NY-FL) in sales techniques and tracking. Assisted in operational decisions and interviewing/training of new hires: Implemented idea for monthly training seminars for team members. Provided hands-on support when needed, such as audits, site work, and inspections. Educated industry on a continual basis: Organized and moderated seminar at the 2007 Atlantic Builders Convention in Atlantic City. Organized and presented at the 2006 National Storm Water Summit in Philadelphia and 2005 Freehold Soil Conservation District. Presented and trained hundreds of engineers, trades, developers, and builders across the country. Attended and presented at several national trade shows and networking events.
 

 
Sales & Website Manager
What's The Best, Inc.
May 2001 - Dec 2004
 
What's The Best is an online buying guide used by consumers to research products. The buying guide also included an open forum and reviews section. Key Business Analyst and Sales Responsibilities/Achievements: Developed and implemented business strategies based on analysis of trends, such as search engine optimization and purchasing of advertising space: Transformed sales from 10% of total ad inventory to 70% at full price in 2 years. Created and implemented sales strategies based on individual client needs, which included contract negotiation and analysis of business to ensure maximization of customer satisfaction. Sales were normally negotiated via CPC, CPM & CPA. Developed creative ways to advertise client’s sites, such as: Featured Products page, which enabled the utmost exposure for the client. Strategically placed banners and content of advertisements. Placing text links in forums and reviews section. Managed numerous client accounts, including contracts and business relationships. Managed various administrators and data processors. Also wrote press releases and content for web sites.
 

 
Mergers and Acquisitions
Wharton School, University of Pennsylvania
 
2011
Business & Economics
Rutgers University, New Brunswick
 
2002