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Dennis E. Gonier
CEO, TARP
Mr. Gonier provides his leadership skills to TARP Worldwide (www.tarp.com) and their Global 2000 clients with a stellar résumé of experience and accomplishments as a pioneer and innovator in customer service, consumer research, product strategy, and database marketing. Prior to taking the reigns at TARP, Mr. Gonier had been helping lead America Online from 1995-2005 including serving Executive Vice President where he helped lead the dramatic turnaround of AOL. Mr. Gonier is credited with helping AOL change its business practices and delivered over $1BB in profit over three years after the TW merger and during the transition to broadband. Prior to AOL, Mr. Gonier was the founder and CEO of Digital Marketing Services (DMS), a successful online marketing services company that pioneered new loyalty strategies and launched online research as an alternative to phone surveys; AOL bought DMS in 1999. Time Warner still relies on DMS, and Dennis’ innovative thinking now dominates the marketing research industry. Mr. Gonier has been named one of the “top ten 21st Century Stars changing the face of consumer intelligence and marketing” by American Demographics, and he has been quoted in The Wall Street Journal, The New York Times, Brandweek, and others. In addition, he has been published in several academic journals and is a frequent speaker at conferences and universities worldwide.
Mr. Gonier received his B.A. from Austin College in 1983. He was valedictorian of his class, a Hatton Sumners Scholar, and Esmark Foundation Scholar. Mr. Gonier also has done graduate work in Social Science at the Institute of Urban Studies of the University of T
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