How should you approach Social Media?
This is not a bunch of tools your company needs to learn, this is a new environment you need to learn to survive in.
How important is this to your business?
If the executives in your company do not have a strategy that includes Social Media, they do not have a strategy.
What should you do to get started?
Get a group of people to be extremely active online, Twitter, Facebook, LinkedIn and industry specific blogs - make sure they set goals related to listeneing, being helpful and growing the audience.
What are the rules of engagement?
Be helpful.
Know your customers "digital" hangouts.
Make yourself likeable.
First become a friend, then evolve to a lead.
Use "social intelligence" - no pitching
Make it a daily habit.
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Great References on 2.0 Tech for Business
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CEO
SalesBook
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Apr 2008 - Present
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SalesBook is an online content and communications management portal for professionals. Members create individual profiles that act as online briefcases to store their files, documents and content securely and control who can access each file. Networks are organized by industry, region and lines of business and offer information on important events, groups or individuals for collaboration. Lead exchanges allow members to post and receive leads; tools and services offer a wide range of marketing and content production capabilities. The site can be used as an individual’s personal marketing services agency, lead generation portal and network for assistance.
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Partner
ProNet Holdings
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Jan 2008 - Present
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ProNet Holdings is a Dallas Texas based partnership that invests in, operates, and consults with early stage Internet companies. The company was founded by experienced entrepreneurs with skills in marketing, sales, Internet and video infrastructures, social networking, IP video and entertainment applications. The company seed funded, developed and advises SalesBook.
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EVP
Hotsos
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Mar 2006 - Dec 2007
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Hotsos is a Dallas Based software, consulting and training firm that specializes in improving the performance of Oracle based applications. The firm hosts an annual symposium in Dallas that is regarded as the top trade show for Oracle Performance. Transaction profiling for response time analysis, workload characterization and change impact analysis are leadership disciplines for the company.
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Chairman and CEO
SandStream Inc
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Sep 1998 - Jul 2006
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SandStream is a Dallas based IP Television company. Founded in 1998, the company created the;
First IP multicast headend
First IP set top box
First end to end IP conditional access system
First IP distribution deals with top television networks
Patented the, “System and method for providing integrated voice, video and data to a customer premises over a single network”.
Raised more than $65M in capital for this initiative.
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President and CEO
ASC Solutions Inc
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Mar 1993 - Sep 1998
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Dallas consulting firm specializing in application development, networking and infrastructures. Clients included AT&T, MCI, First USA, CompUSA, Oracle, Informix, PacBel, Comcast, The Associates of North America, Sprint, Texas Instruments and more. Expertise included application development, network design, infrastructure design, video systems design and more.
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Case and Consulting Manager
Oracle
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Dec 1989 - Mar 1993
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Oracle Dallas Consulting practice specialized in enterprise modeling, implementation of Oracle financial and manufacturing applications, education and application development. Case tools and services were used as enterprise modelling projects to improve the design of business processes, data models and application designs for rapidly building Oracle based systems.
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VP Sales
Kitchman Corporation
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Mar 1988 - Nov 1989
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Based in Orlando Florida, Kirchman Corporation (now Metavante) was the leading banking application vendor with more that 30 applications running on IBM 360’s and implemented at more than 3,000 medium and small banks worldwide. Dimension 2000 applications were engineered for larger banks and ported to IBM’s mainframe systems.
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Account Manager
GE Fanuc
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Jan 1987 - Feb 1988
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Based in Detroit and responsible for GM plants throughout Michigan. CNC, DNC, imaging systems, electrical control component such as relays, switches and PLCs. Projects included Hydr-omatic transmission systems, the NorthStar Engine program, Flint BOC Assembly projects and many more.
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Sales Rep
Fox Systems
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Nov 1985 - Dec 1986
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Based in Brighton Michigan Fox Systems was an electrical system design service vendor and reseller of Gould factory automation products, vision systems for quality inspection, AutoCAD and CCAD CAD/CAM systems and industrial hardened computer systems for manufacturing and power plant environments. Specialized in selling CAD/CAM systems to the automotive marketplace.
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Sales Manager
Greater Media Cable
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Mar 1985 - Nov 1985
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Based in Walled Lake Michigan, this newly franchised and constructed system by national MSO Greater Media Cable (now Time Warner) was just beginning to roll out services in the area. Responsible for defining territories, hiring, training and evaluating new sales reps. Also established weekly goals and special incentive plans for the sales team.
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BA Telecommunications
Michigan State University
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1985
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