Dialer is a program that supervises the process of making phone calls. Proper selection of a dialer for a marketing campaign ensures more effective work of a sales team.
The type of Dialer is chosen when creating a campaign.
All available dialer types that you can use in Salesbook are described below.
Manual Dialer
While working, on the New Lead screen, the sales person will see the customer’s details so he can prepare for the call.
They will also see an option to initiate the call themselves. Once the call is completed, the next customer’s details will appear on the screen.
The manual dialer works best for marketing campaigns that are handled by one or two consultants.
Progressive Dialer
The progressive dialer initiates calls on its own. If the customer’s number is busy, unreachable, the customer does not answer or rejects the call, another call is initiated immediately. This process continues until the call is answered.
The call is then transferred to the merchant and the details of the customer who answered the call appear on their screen. Once the call is completed, the process starts again.
The progressive dialer is most commonly used in campaigns targeting existing customers and small teams of consultants (about 3-15 people).
Predictive Dialer
The predictive dialer may be the most efficient form of call initiation. Several calls are initiated at the same time. If a call is answered by a customer, the call is transferred to a merchant who will be free as soon as possible.
The speed of initiating the next series of calls is automatically adjusted to maintain the greatest efficiency.
The predictive dialer is most effective in campaigns where you have many consultants (more than 15) and a lot of data to work through.
Note: Inappropriate use of the predictive dialer can contribute to “silent” or “abandoned” calls. This occurs when a customer answers a call but the consultant cannot yet conduct a conversation with them.
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