1. Home
  2. Knowledge Base
  3. General
  4. What is a dialer? Types of dialers

What is a dialer? Types of dialers

Dialer is a program that supervises the process of making phone calls. Proper selection of a dialer for a marketing campaign ensures more effective work of a sales team.

The type of Dialer is chosen when creating a campaign.

All available dialer types that you can use in Salesbook are described below.

Manual Dialer

While working, on the New Lead screen, the sales person will see the customer’s details so he can prepare for the call.

They will also see an option to initiate the call themselves. Once the call is completed, the next customer’s details will appear on the screen.

The manual dialer works best for marketing campaigns that are handled by one or two consultants.

Progressive Dialer

The progressive dialer initiates calls on its own. If the customer’s number is busy, unreachable, the customer does not answer or rejects the call, another call is initiated immediately. This process continues until the call is answered.

The call is then transferred to the merchant and the details of the customer who answered the call appear on their screen. Once the call is completed, the process starts again.

The progressive dialer is most commonly used in campaigns targeting existing customers and small teams of consultants (about 3-15 people).

Predictive Dialer

The predictive dialer may be the most efficient form of call initiation. Several calls are initiated at the same time. If a call is answered by a customer, the call is transferred to a merchant who will be free as soon as possible.

The speed of initiating the next series of calls is automatically adjusted to maintain the greatest efficiency.

The predictive dialer is most effective in campaigns where you have many consultants (more than 15) and a lot of data to work through.

Note: Inappropriate use of the predictive dialer can contribute to “silent” or “abandoned” calls. This occurs when a customer answers a call but the consultant cannot yet conduct a conversation with them.

In our Knowledge Base you will find most of the information you need about using Salesbook.


At the bottom of every Back Office screen and email message, a message is added that reads “Need Help? Use our Knowledge Base“.
To access the Knowledge Base, click the link and search for the information you need.

Was this article helpful?

Related Articles

Need Support?

Can't find the answer you're looking for?
Contact Support
If you agree to th processing of your personal data you provide in your browsing history websites and we applications, for marketing purposes (including automated analysis of your activity on websites and applications in order to determine your potential interests to adapt the advertising and offers), including the placement of markers websites (cookies, etc.) on your devices and reading such tags, close the window below.
Learn more »