DE 
EN 
PL 
Business Growth
Assessment.
A comprehensive marketing and sales assessment
for B2B company leadership teams.
Find out what is really holding your company back from growth.
Trusted by the largest companies in Poland and around the world
Why isn’t your company growing
to its full potential?
Most companies fail to realise their full growth potential.
-
Not because their product is weak.
-
Not because there are no customers.
Most often, it is because marketing, sales and the way growth is managed evolve independently of one another.
The result is:
- rising customer acquisition costs
- poor lead quality
- longer sales cycles
- difficulty forecasting results
- challenges in scaling the business
- investments that fail to deliver the expected results
Business Growth Assessment helps identify
the root causes of these problems and determine
which actions should become the company’s top priorities.
Diagnosis first.
Tools and changes come later.
Most transformation projects begin with selecting tools.
The best organisations start with a diagnosis.
Without it, a company may implement a CRM system, automate an ineffective process, increase its marketing budget without improving lead quality, or hire more salespeople without removing the actual barriers to growth.
Business Growth Assessment is a series of two diagnostic workshops led by experts in marketing and sales.
Their purpose is not to sell a ready-made solution.
Their purpose is to:
-
understand the organisation’s current situation,
-
identify the most significant barriers to growth,
-
determine where the company is losing customers, time or budget,
-
develop recommendations with the greatest business potential.
Diagnosis first.
Tools and changes come later.
Two perspectives.
One complete view of your growth potential.
Marketing
Growth Assessment
Workshop I
led by
Dariusz Nawojczyk
CEO of Salesbook
Is your marketing bringing sales the right customers?
We analyse the effectiveness of the company’s customer acquisition system and how closely it is aligned with its sales objectives.
Among other areas, we assess:
- marketing strategy and positioning
- customers and lead sources
- lead cost and quality
- marketing and sales alignment
- analytics, AI and automation
We tailor the detailed workshop scope to the organisation’s situation during the initial conversation.
Sales
Growth Assessment
Workshop II
led by
Piotr Pawłowski
strategic consultant
and experienced sales management practitioner
Is your sales organisation ready to deliver the expected results?
We analyse how the organisation converts customer interest into revenue.
Among other areas, we assess:
- sales strategy and model
- sales process and effectiveness
- value proposition and offer
- team management, KPIs and results
- sales enablement tools and automation
We tailor the detailed workshop scope to the organisation’s situation during the initial conversation.
Why combine both workshops?
Two business perspectives. One coherent set of recommendations.
Business Growth Assessment helps identify the barriers
limiting customer acquisition, sales effectiveness and organisational scalability.
the company attracts,
with what message
and at what cost.
customer interest is converted
into revenue.
Only by analysing both areas can you evaluate the entire customer journey:
Customer acquisition
Qualification
Sales process
Decision
Business outcome
As a result, the management team receives one coherent diagnosis rather than two independent opinions.
What does the Business Growth Assessment process look like?
Initial conversation
We learn about your organisation’s goals, needs and most important challenges.
Preparation
We define the scope of the workshops, identify participants and determine what data will be needed for the analysis.
Diagnostic workshops
We analyse marketing, sales or both areas.
Report and recommendations
We present the barriers to growth, key priorities and recommended actions.
What will you receive?
After the workshops, you will receive a report covering:
Diagnostic report
The most important barriers and a maturity assessment.
Priority list
What to do first, what later, and what not to do.
Recommended changes
Marketing, sales, processes, AI and automation.
Next-step plan
The recommended sequence of further actions.
Who is it for?
Business Growth Assessment is designed for:
owners
directors
directors
It delivers the greatest value to companies that:
- want to accelerate growth
- struggle with
sales predictability - invest in marketing
but do not see the expected results - want to improve marketing
and sales alignment - plan to structure and optimise
their sales processes - want to make better use of
AI and automation
Dariusz Nawojczyk
Marketing Growth Assessment
CEO of Salesbook. For many years, he has supported B2B companies in developing growth strategies, building marketing processes and leveraging data, automation and AI.
He specialises in scaling organisations and designing data-driven customer acquisition systems.
Piotr Pawłowski
Sales Growth Assessment
Management practitioner, strategic consultant and C-level executive with more than 30 years of experience in sales, business development and organisational scaling.
He supports management boards in designing sales strategies, building sales structures and professionalising management processes.
Frequently Asked Questions
No. The workshops are independent, but combining them provides a more complete analysis of the entire customer acquisition and conversion process.
Not only. We primarily analyse strategy, processes, work organisation, KPIs and management practices. Tools are just one element of the assessment.
Business owners, board members, marketing and sales directors, as well as people responsible for the processes being assessed.
No. The report can be used independently as a starting point for changes implemented internally within the organisation.
Book your Business
Growth Assessment
Before investing in another campaign, system or organisational restructuring, find out where your company’s real growth potential lies.
Once you submit the form, we will contact you to learn more about your company’s key challenges and determine the appropriate scope of the Assessment.
Read here how Salesbook S.A. protects your privacy and processes personal data.
