Graphic and visual arts - Knowledge

Visual language is crucial when creating a brand identity, as well as delivering a consistent message to potential customers. Therefore, in order to find out the impact of visual language on sales, we first need to understand what the language really means in our lives.

How to prepare an effective sales presentation using properly designed icons. Practical Salesbook guide.

Color is one of the stronger stimuli a person reacts to. People use color to express themselves and their feelings and to expose their qualities.

Colors in our lives play not only an aesthetic role – they are also one of the basic means of expression. We often make our decisions based on a color message.

The universality of the message and the multitude of meanings that colors bring are skillfully used in many areas in which the perception of the recipient is important.

The public space in which we live, work and through which we move more or less consciously, feeds us with crafted images.

There has been a universal language of communication for more than 15 000 years. In the 21 stcentury, by means of the Internet, the language in question was able to take control of the whole world, even though it is imperceptible and often not used properly