Graphic and visual arts - Knowledge

Articles

  • 24 Jan 2023

    Why visual language is so effective in sales

    Visual language is crucial when creating a brand identity, as well as delivering a consistent message to potential customers. Therefore, in order to find out the impact of visual language on sales, we first need to understand what the language really means in our lives.

    Klaudia Drwęcka
  • 30 Mar 2020

    From graphic design to effective business presentation. Creating icons for sales application

    How to prepare an effective sales presentation using properly designed icons. Practical Salesbook guide.

    Paulina Łazorko
  • 6 Mar 2020

    The effect of colors on perception. Part four: color yellow

    Color is one of the stronger stimuli a person reacts to. People use color to express themselves and their feelings and to expose their qualities.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 6 Mar 2020

    The effect of colors on perception. Part three: color green

    Colors in our lives play not only an aesthetic role – they are also one of the basic means of expression. We often make our decisions based on a color message.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 4 Mar 2020

    The effect of colors on perception. Part two: color blue

    The universality of the message and the multitude of meanings that colors bring are skillfully used in many areas in which the perception of the recipient is important.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 3 Feb 2020

    The effect of colors on perception. Part one: color red

    The public space in which we live, work and through which we move more or less consciously, feeds us with crafted images.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 5 Feb 2019

    Visual thinking

    There has been a universal language of communication for more than 15 000 years. In the 21 stcentury, by means of the Internet, the language in question was able to take control of the whole world, even though it is imperceptible and often not used properly

    Maciej Głowacki, Andrzej Głowacki, Prof.