fbpx

Blog

Articles

  • 6 Mar 2020

    The effect of colors on perception. Part four: color yellow

    Color is one of the stronger stimuli a person reacts to. People use color to express themselves and their feelings and to expose their qualities.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 6 Mar 2020

    The effect of colors on perception. Part three: color green

    Colors in our lives play not only an aesthetic role – they are also one of the basic means of expression. We often make our decisions based on a color message.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 4 Mar 2020

    The effect of colors on perception. Part two: color blue

    The universality of the message and the multitude of meanings that colors bring are skillfully used in many areas in which the perception of the recipient is important.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 3 Feb 2020

    The effect of colors on perception. Part one: color red

    The public space in which we live, work and through which we move more or less consciously, feeds us with crafted images.

    Paulina Łazorko, Paulina Dronka, Maciej Głowacki, Andrzej Głowacki, Prof.
  • 31 Jan 2020

    High B2C – how to sell dreams with proper tools

    Can the Salesbook be used when the sales team is one or two persons? Does it make sense, and will it generate the benefit for the company?

    Maciej Głowacki
  • 18 Nov 2019

    How to implement a new employee in sales department

    How much does it cost to lose an employee? How much does it cost to effectively replace a lost employee? Every manager in every organization will meet with this question. The departure of an employee is a natural moment in the activities of any organization.

    Maciej Głowacki, Jacek Wójcik
  • 12 Sep 2019

    Salesbook + CRM = Sales

    According to surveys, as many as 57% of users are not satisfied with the CRM system . If we look from the perspective of commercial companies, this percentage is even higher.

    Maciej Głowacki
  • 17 May 2019

    How to facilitate the sale of financial products? The best practices and examples

    Have you ever wondered why it is so difficult to sell financial products? Firstly, such products are often “invisible” and they have no physical manifestation.

    Maciej Głowacki, Paulina Łazorko, Monika Bartkowiak
  • 5 Feb 2019

    Visual thinking

    There has been a universal language of communication for more than 15 000 years. In the 21 stcentury, by means of the Internet, the language in question was able to take control of the whole world, even though it is imperceptible and often not used properly

    Maciej Głowacki, Andrzej Głowacki, Prof.
  • 1 6 7 8